Elisabetta Adami

Job Title: UAF in Multimodal Communication

My research focuses on the meaning potentials of the combined use of modes (such as colour, layout, image, speech, writing, gestures, face expressions) in digital environments. The work stems from the following three assumptions:


  • Digital texts are highly multimodal, hence the analysis of language alone cannot suffice to account for their meanings;
  • While linguistics has developed highly refined tools for the analysis of speech and writing, there is a strong need for empirically-sound theories and methods for the investigation of multimodal meaning-making;
  • Multimodal meaning-making is culture specific and influenced by complex globalizing/localizing phenomena, hence production/interpretation of digital texts in international contexts, either in a foreign language or in English, requires awareness of the dynamics of cross-cultural multimodality.


My academic fellowship in Leeds, starting in September 2015 and based at the School of Languages, Cultures and Societies, is aimed at developing theories and methods for the analysis of cross-cultural multimodal sign-making in digital environments. The work is intended to have applications for digital literacy in international communication.


After my PhD at the University of Verona (Italy) and a one-year Special Research Programme at the Institute of Education (London), with research on YouTube and mobile technologies, I have worked as a research fellow in English Language and Translation at the University of Chieti-Pescara (Italy), and in an ESRC/NCRM-funded project on Methodologies for Multimodal and Narrative Analysis of UK Food Blogs, based at the Institute of Education (UCL-London).


I am excited to start working at the University of Leeds and very much look forward to meeting and collaborating with colleagues with related interests, especially in the fields of digital studies and design, languages, translation and visual communication.


You can find more information about my work on my Academia.edu and ResearchGate pages.